The world is a washed with news of worldwide recession. The instinct of people is to size up their earnings potential, review the expenses they would need to reconsider as valid and focus on just the essentials to make it through the recession. It is no wonder then that purchases of goods and services that are considered luxury items are the first to go. Since a tattoo is not really needed for people to survive, it can be considered a luxury. You would therefore expect that tattoo business will be hit hard. Actually, it is not. Recent reports show that tattoo studios are on an increasing trend, not decreasing as expected.